your website www.give themwhat theywant .com Gone are the days when a real estate website was like an online resume. consumers want more. the lowdown. By Dan FoyTik At A GlAnce Your website must have a solid search function. Gone are the days of a personal online brochure. Lifestyle information is vital on websites. 22 FLORIDA REALTOR September 2011 hen Lisa Barton, a agents. I can provide everybroker with Prudenthing [my customers] need in the pass building relationtial Network Realty of Northeast Florida, Ponte Vedra ships [via] my website and comBeach decided to create ing across as the says Lisa Barton her website, she wanted more Prudential Barton. She wanted more than than just a basic one. Rather Network just a house search; she wanted Realty, Ponte than being intimidated by the Vedra Beach neighborhood, school and comprospect of creating a website munity the things from square one, she saw it as a great that are so important when movopportunity to build something unique ing to a new she says. that would set her apart from competing With those goals in mind, she exam-